Jason Chan as 2011 Yale brand ambassador On 3rd January 2011, ASSA ABLOY Hong Kong Limited announced to appoint Mr Jason Chan, a popular Artist, as Yale Brand Ambassador in Hong Kong market. “Jason gives people an enthusiastic & energetic impression – which matches Yale’s value and image a lot. With Jason’s aid and Yale’s innovative Product & Development Team, Yale will introduce more quality products to customers, satisfy customers’ difference needs and continue to be The world’s favorite lock.” said Irene Yip, General Manager, ASSA ABLOY Hong Kong Limited. As the first promotional program, Jason together with Irene and also Mr HF Mak, our Division Manager, Retail & Distribution, took part in 2011 Yale Chinese New Year Greeting Ad shooting. This Ad will be broadcasted on various TV channels of ATV, TVB and it's tvb.com website starting from 31 January 2011. An Early Greeting from Yale and ASSA ABLOY Hong Kong: Kung Hey Fat Choy! Wish you all a Fruitful & Prosperous New Year of Rabbit!